Our Work
Real projects across B2B publishing, technical training, and nonprofit organizations — see how we built clarity into each one.
Case Studies
Machinery Lubrication India
Published by VAS Tribology Solutions, Machinery Lubrication India is the region's only trade magazine covering lubricants, machinery lubrication, oil analysis, and equipment reliability for industrial professionals.
The Challenge:
- • Years of technical articles and case studies needed an archive readers could actually browse
- • Readers needed fast access to the current issue, past issues, and a buyer's guide
- • The site needed to convert readers into free subscribers and connect advertisers with the right audience
- • As one of several sites under the same publisher, it needed clean links to sister properties
What We Built:
- ✓ A current-issue homepage built around the cover story and featured articles
- ✓ A dated, browsable archive spanning years of past issues
- ✓ Streamlined subscription and advertising flows
- ✓ A buyer's guide directory connecting readers to industry vendors
- ✓ Cross-links to the publisher's training calendar and sister sites
Highlights:
15,000+ subscribers
750+ published articles
150+ contributing industry authors
Lubrication Institute
A division of VAS Tribology Solutions, Lubrication Institute is the official Indian training partner of Noria Corporation (USA), offering ICML-certified courses in machinery lubrication, oil analysis, and equipment reliability.
The Challenge:
- • A wide course catalog (certification series, skill development, industry-specific tracks) needed clear, scannable navigation
- • Visiting engineers needed to quickly find dates, formats, and how to register
- • The site needed to build credibility with large industrial clients through testimonials
- • Needed easy cross-promotion with sister sites in the same publisher's network
What We Built:
- ✓ A course catalog organized into certification, skill development, and industry-specific tracks
- ✓ A training calendar showing upcoming dates across live-online, classroom, self-paced, and in-house formats
- ✓ A testimonial section featuring engineers from major industrial companies
- ✓ An online store for lubrication and reliability reference books
- ✓ A "Group Websites" section linking to Machinery Lubrication India and VAS Tribology Solutions
Highlights:
Tiered pricing revealed only after registration
Customer and order data captured at every stage
Ecommerce built for Indian and international customers
Automated emails to users and admin, including follow-ups
One admin dashboard for all customer and order data
Rajasthan Seva Sadan Hospital
Rajasthan Seva Sadan is a charitable hospital in Jugsalai, Jamshedpur, serving the community since 1988 with affordable, quality healthcare — from labour and NICU care to dialysis, ICU, and modular OT services.
The Challenge:
- • Three different audiences — patients, donors, and the wider community — needed clear information without cluttering the site
- • Decades of facility upgrades, CSR partnerships, and outreach camps had no central, organized record
- • The hospital serves a community where many are more comfortable reading in Hindi than English
- • Donors needed visible proof of registration and compliance to build trust
What We Built:
- ✓ All content researched and written from scratch using the hospital's annual reports and press releases
- ✓ A fully bilingual site, built from the ground up in English and Hindi
- ✓ An icon-led facilities overview covering Labour Room, NICU, Dialysis, ICU & Modular OT, Dental, Pharmacy, and diagnostics
- ✓ An updates section for press releases, AGM notes, and new service launches
- ✓ A clear donor section showing registration, 80G, CSR, and ESIC compliance
Highlights:
Content created from scratch using annual reports and press releases
Multilingual website — English and Hindi
Comprehensive information for hospital users, donors, and the community
RYE District 3250
RYE District 3250 runs Rotary Youth Exchange programs connecting young people from Bihar and Jharkhand with host families across the globe, and welcomes international students into Jamshedpur.
The Challenge:
- • Three distinct audiences — outbound students, host families, and inbound students — needed separate, clear paths through one site
- • The multi-stage application process needed to feel simple and low-commitment at the first step
- • Inbound students needed a practical local guide to life in Jamshedpur
What We Built:
- ✓ Dedicated landing paths for students, host families, and inbound students
- ✓ A clear four-step "How to Apply" process starting with a five-minute expression of interest
- ✓ A local Jamshedpur guide for inbound students covering parks, the wildlife sanctuary, and Tata heritage sites
- ✓ An alumni testimonial and video introduction to the city
Highlights:
All website content researched and written from scratch
Original introductory video on Jamshedpur
Responsive design built for speed
RYE logo designed to Rotary International standards
Our Process
Discovery
We listen, research, and understand your business, audience, and goals.
Strategy
We define messaging, information architecture, and success metrics.
Design & Build
We create and develop—clarity first, then beautiful design.
Launch & Optimize
We launch and continuously improve based on real user data.
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